Social Media For Business & Entrepreneurship – CBSAC/NY Panel Discussion – From Simple Marketing Blog

by Bradley Jobling on June 26, 2010

I participated as a demonstrator for a panel discussion on social media for the Columbia Business School Club of New York (CBSACNY). A write up of this event provided by Christine B. Whittemore.

Along with Christine’s comments, I find that there are differing opinions on the ROI and analytics of social media. An expert at one Jeff Pulver’s #140 conferences stated that ROI should be reclassified for social media as “return on ignorance”. There are many important things within business such as customer service or support that are difficult to quantify in ROI terms, but are nonetheless required. I have also seen where social media has been justified as being cheaper form of customer service than phone support. Yet goals and measurements, whatever form they may be helps sell and projects to stakeholders. Even without ROI agreement, analytics are probably required and important as they help to quantify social media efforts, whether they provide a return on ROI or not.

Social Media For Business & Entrepreneurship – CBSAC/NY Panel Discussion

This event is the first of a series of CBSACNY social media events. Future dates can be seen by visiting the CBSACNY web site at

{ 1 comment… read it below or add one }

C.B. Whittemore July 9, 2010 at 11:09 AM


A belated thank you for getting the word out about CBSAC/NY’s social media kickoff event and my event summary.

ROI is certainly a rich discussion subject in this space especially as more stakeholders get involved in ramping up social media programs in organizations. I’ll be interested to hear what you find works best in your organization.

I loved meeting you and look forward to continuing the conversation.


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