The Age of the Writer: The Importance of Creatives in Digital Marketing

July 3, 2011

Not that this movie is the best example of writers, but I am sitting here watching the documentary New York in the Fifties, hearing how writers moved to New York City in the 1950’s and the beatniks movement. This is confirming my thought on the ideas that we are entering “The Age of the Writer”. […]

Read the full article →

Social Optimization and Web Strategy

May 30, 2011

I was recently asked to put come up with an overall Web strategy, the result of which is this presentation which is embedded here. In thinking about this I had to take into account all of the things that affect the productivity and efficiency of a site. From stickiness, to SEO and now social, each […]

Read the full article →

Online Marketing and the Middleton’s

May 5, 2011

The Royal Wedding was a worldwide media event. in which some of the other Middleton’s became famous, and in some cases infamous. So as many in the world first saw Pippa and James we also heard about the family online businesses Party Pieces and Cake Kit Company which helped pay for Catherine’s way to Cambridge […]

Read the full article →

Social Media and Wellness: A Healthy Perspective

May 5, 2011

As most of the Western world is becomes obese, a population of people sitting in front of the computer, I wondered how the increasing use of social media could possibly be healthy. Yet that is exactly what I learned at the Health 2.0 New York City Meetup, Killer Apps for Healthy Living (KA4HL) on May […]

Read the full article →

Syrian Protests and James Bond like Gadgets

May 2, 2011

The ability for the Syrian government to control the flow of information out of the country has been limited due to a James Bond like video camera fashioned to look like a pen with SD cards, making it easier to post news user created videos on the Web. Spy cameras are not new. I remember […]

Read the full article →

The Physician Blogger: Not that Strange

April 26, 2011

If you ask a doctor if they should participate in social media, it seems as if the same excuse comes up time and time again. That such involvement would create a breach of physician and patient privacy. This is said even though most doctors have been marketing in one form or another for many years. […]

Read the full article →

Amazon Earnings, Technology and Social Media Investment

April 26, 2011

Amazon recently announced that earnings would be slightly lower due to increases in investment spending even with revenues growing last year by 30% to 40%. Amazon long ago outgrew the ability to purchase 3rd party software for their systems. They are one of the largest e-commerce retailers and must constantly be inventing and reinvesting in […]

Read the full article →

Social Media and Privacy: Good or Bad?

April 16, 2011

I have never been one for privacy. It’s genetic. Even though my family members have at times been more than 400 miles apart, any sort of secret has only been a secret for days, if even that. I’ve usually blabbed anything interesting about myself to others long before they could possibly find it out on […]

Read the full article →

Collaboration Station – Management of Social Media Campaigns

April 6, 2011

As social media projects become more complex I must really be drinking the Kool Aid when I am thinking that the back ends of these projects need to be just as social as the front. Let me explain. To manage a social media project properly we’re supposed to involve other team members in the creation […]

Read the full article →

Japanese earthquake, social media, and disasters

March 20, 2011

There is another disaster in the news and once again people are talking about the importance of social media during times of crisis. Unlike Haiti, this disaster happened in a more developed country. Similar to Haiti social media and the Internet has played an important means of communicating with others. Yet there has been some […]

Read the full article →