Online Marketing and the Middleton’s

by Bradley Jobling on May 5, 2011

The Royal Wedding was a worldwide media event. in which some of the other Middleton’s became famous, and in some cases infamous. So as many in the world first saw Pippa and James we also heard about the family online businesses Party Pieces and Cake Kit Company which helped pay for Catherine’s way to Cambridge and future queendom. Shortly before getting married, Catherine wanted to be in a television ad for these businesses but this was nixed by Buckingham Palace. Still, traditional media coverage of the wedding and family, has helped the family ventures. The Middletons have even stated that publicly.

Prince William and Kate Middleton Wedding Kiss

Prince William and Kate Middleton Wedding Kiss

So can a business survive with online marketing alone or is it better to combine traditional media marketing with the online? Can social media do everything or do they both have their places and roles?

When a web site is mentioned by a celebrity like Oprah, Martha Stewart, or Dr. Oz, traffic increases more than what would occur with all but the most viral of videos. Google Chrome is creating television ads. So doe most online business require this too?

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